Code of Ethics What You Can Expect From Us We have adopted the same Code of Ethics and Professional Responsibility as set out by both the Financial Planning Association, and the CFP Board. It is as follows: Integrity: Provide professional services with integrity. Objectivity: Provide professional services objectively. Competence: Maintain the knowledge and skill necessary to provide professional services competently. Fairness: Be fair and reasonable in all professional relationships. Disclose conflicts of interest. Confidentiality: Protect the confidentiality of all client information. Professionalism: Act in a manner that demonstrates exemplary professional conduct. Diligence: Provide professional services diligently.